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Why Story Works Most individuals have an inherent understanding of what it means to tell a story; however, it can mean different things to different people. People use anecdotes thinking they are telling a good story. Other ways “story” is …

The MedStory Trio

We’ve all experienced medical and scientific presentations and lectures that may provide a wealth of good, useful information but offered in such a way that was so dense and complicated that making sense of the information was difficult. Some medical …

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We humans have been engaging with one another through storytelling for thousands of years.  It enhances our ability to communicate with each other, to understand and recall information and that makes us more likely to share information. In regards to …

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Lack of understanding of medical science is a big, yet often hidden problem in the pharmaceutic and biotech industries. There are serious consequences of poor understanding of medical science.  This often leads to a failure to appreciate a product’s true …