medstory®
Our unique approach to creating and delivering a powerful and understandable scientific story
creating your medstory®
A package of 3 storytelling strategic assets critical for communicating your science
Core Story Concept
The single scientific big idea that needs to be identified that the story communicates
Story Flow Map
A visual outline showing the dramatic flow
of story tension points and resolutions
Core Science Graphics
Clear credible and beautiful visualization
of the Core Story Concept
delivering your medstory®
MEDSTORY SourceBook
- Ensures consistency and continuity of story messages and visuals for internal stakeholders to easily source
- A comprehensive interactive PDF package housing 7 story elements including story slide deck, story animation videos, text narratives, story visuals and reference library
MEDSTORY Slide Deck
- A clear, concise and beautifully designed science story slide presentation that speakers will enjoy presenting and audiences will understand and remember
- 25-30 slides to be delivered in 15-20 minutes
- Text and 2D infographics designed using visual motion effects
- Fully referenced with speaker notes included
MEDSTORY 2D/3D Animation
- Bringing to life your story through a concise, illustrative and dramatic motion graphic animation that greatly enhances the understanding of your science
- Full-service conceptualization, scripting, storyboarding and animation production
- 2D infographic and 3D animation using Hollywood quality graphics technology
- Professional voice over narration, sound effects and background music
MEDSTORY LiveTalk
- An impactful, entertaining and enduring live-action video recording of an expert presenting your scientific story from a staged multi-visual environment
- Scripted as a story, approved in advance and videotaped using multiple camera angles
- Edited together with cut-aways to slides, illustrations and 3D animation video
- Produced to appear as a TED-like story presentation
MEDSTORY Investor Deck MakeOver
- Transforms your typically dense investor deck into a more engaging and understandable corporate story
- 10-15 slides designed to be presented in 10 minutes
- Speaker notes included
MEDSTORY Scientific Platform MakeOver
- We storify the scientific platform to make it more understandable, engaging and memorable
- The typical scientific platform is a large comprehensive resource, but not very useful as a communications tool – we fix that
MEDSTORY Training Workshop
- Presenting a MEDSTORY with confidence and passion requires skill and training
- We coach your key presenters to deliver your science story in the best way possible
- Half day workshop moderated by Ed Perper and Bernie Coccia