A Solution We Offer – MEDSTORY® Strategic Trio

The MedStory Trio

We’ve all experienced medical and scientific presentations and lectures that may provide a wealth of good, useful information but offered in such a way that was so dense and complicated that making sense of the information was difficult. Some medical communications programs inadvertently present multiple competing ideas, causing cognitive overload and confusion. Storytelling is a […]

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Does Scientific Storytelling Really Work?

by Dr. Edward Perper

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The Art of Scientific Storytelling

by Dr. Edward Perper

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What Makes a Science Story Great

by Dr. Edward Perper