The Problem We Solve:
Lack of Understanding of Medical Science

Lack of understanding of medical science is a big, yet often hidden problem in the pharmaceutic and biotech industries. There are serious consequences of poor understanding of medical science.  This often leads to a failure to appreciate a product’s true potential, failure to differentiate from competitors and it ultimately jeopardizes regulatory approval and launch success. […]

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Does Scientific Storytelling Really Work?

by Dr. Edward Perper

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The Art of Scientific Storytelling

by Dr. Edward Perper

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What Makes a Science Story Great

by Dr. Edward Perper