STORY SOLUTIONS
Our Strategic Approach to Unearthing Your Scientific Story: MEDSTORY®
We take your disease state and drug science and transform it into a MEDSTORY — a concise, smoothly flowing and beautifully visualized scientific story that CAPTURES attention, CAPTIVATES your target audience and CONVERTS skeptics into believers.
Your MEDSTORY will…
What makes a MEDSTORY® different?
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Attack Point that jumpstarts the story by generating curiosity and interest
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Core Story Concept is the clear, compelling, and memorable take-home big idea
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Story Tension Points that keep audiences engaged and create the story experience
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Simplification of complex scientific concepts without oversimplifying
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Custom-designed scientific graphics including icons, illustrations and metaphors
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Slide animations that enhance understanding and are fun to watch
How we do it: We rely on a 6-phase process
Phases 1 and 2 answer the question — “What is the science of your disease state and product?” – We do a deep science investigation followed by multiple and comprehensively lay out the key scientific messages.
Phases 3, 4 and 5 answer the question — “What is the Story?” – In other words, how do we transform the key scientific messages into a compelling, credible, and concise narrative.
Phase 3 is focused on the big idea, what we call the Core Story Concept and ensuring it is contains the most critical concept and data that will is most persuasive and memorable. We dig into the scientific literature, ask the right questions of both internal and external stakeholders and interpret insights to ensure your story is compelling, differentiating and exciting.
Once we have agreed on the best Core Story Concept among multiple candidates, we introduce the key ingredient that makes a story a story—tension.
By “tension” we mean a psychological state in your audience characterized by intrigue, excitement, and anticipation. We firmly believe that if there’s no tension, there’s no story.
We create multiple tension points that smoothly transition from one to the next ensuring your audience is engaged from beginning to end.
In Phase 4, we create a visual outline of the story – the MEDSTORY® Flow Map which is it its simplest form.
In Phase 5, our graphic designers, medical illustrators and animators will introduce dynamic custom visualizations —illustrations, graphics, icons, animations, and interactive elements — that will bring the MEDSTORY to life.
In the final Phase 6, we’ll execute the MEDSTORY tactics that make sense for your needs and communications objectives. These include:
MEDSTORY medical presentation
- A clear, concise and beautifully designed science story slide presentation that speakers will enjoy presenting and audiences will understand and remember
- PowerPoint builds and animations selectively added to optimize comprehension of complex concepts and data
- Length varies based on audience and venue, typically 25-30 slides delivered in 15-20 minutes
- Fully referenced
- Detailed speaker notes included
MEDSTORY investor presentation
- Adapted story for the unique needs of this audience
- Provided in two lengths — Concise and Full
- Concise length typically consists of 10-15 slides designed to be delivered in 10 minutes
- Full length typically consists of 25-30 slides designed to be delivered in 20 minutes
- PowerPoint builds and animations incorporated only where required to
get across complex information - Fully referenced
- Detailed speaker notes
MEDSTORY animation video
- Bringing to life your story through a concise, illustrative and dramatic 2D or 3D animation video that greatly enhances the understanding of your science
- Duration typically 1 to 3 minutes
- Full-service conceptualization, scripting, storyboarding and animation production
- 2D infographic and 3D animation using Hollywood quality graphics technology
- Professional voiceover narration, sound effects and background music
MEDSTORY® LiveTALK speaker video
- An impactful, entertaining and enduring live-action video recording of an expert
presenting your scientific story from a staged multi-visual environment - Produced to be experienced as a TED-like story-based presentation
- Carefully scripted as a story, approved in advance by MLR and videotaped using multiple camera angles and large screen backdrop for slides
- Dynamically edited with cut-aways to speaker, slides, illustrations and 3D animation video
- High-impact way to showcase your experts delivering your story in a clear and concise presentation
MEDSTORY illustrated fact sheet
- 2D infographic digital poster of your scientific story that provides a
quick-read overview of your science - Typically one vertical scrolling page
- Ideal for sharing with investors, pharma partners, and clinical investigators
MEDSTORY website
- Transferring your story to the science section of your corporate website requires careful adaptation with elegant user interface in mind
- Navigation includes options for viewer to go deeper into select topics via “learn more” buttons
- Highly visual and animations incorporated only where required to get across complex information
MEDSTORY white paper
- Your scientific story written and designed to appear like a journal review article
- Far more impactful than reading speaker notes on a PowerPoint presentation
- A convenient digital format to share internally and be sourced by investor relations, corporate communications and training
MEDSTORY development training
- Internal half-day workshop moderated by Ed Perper and Bernie Coccia to educate
teams on how and why the scientific story was created - Provides teams with greater appreciation of scientific story messaging and visuals,
as well as flow and structure
MEDSTORY presentation training
- Presenting a MEDSTORY with confidence and passion requires skill and training
- We coach your key presenters to deliver your science story in the best way possible
- Half-day workshop moderated by Ed Perper and Bernie Coccia
- MEDSTORY® SourceBOOK
A comprehensive interactive PDF package housing 7 story elements including story slide decks, story animation videos, text narratives, story visuals and reference library. Ensures consistency and continuity of story messages and visuals for internal stakeholders to easily source.
A highly dynamic, AI-assisted, quick-turnaround scientific story that captures attention, captivates from start to finish and converts skeptical minds to your Core Story Concept.
