Highly complex disease state or drug science often prevents HCP audiences from connecting.
We transform complex disease/drug science into tension-driven simplified scientific stories that…
Inspire
A simplified tension-driven story unifies shared human experiences, nurturing connections and empathy. It inspires audiences by evoking emotions and sparking imagination, fostering understanding and engagement, igniting inspiration, driving action and behavior change.
Persuade
A simplified and credible scientific story creates a context of human connections to the science and can be highly persuasive. The shared emotions, experiences, and relatable characters within stories can shift perspectives, enabling audiences to see issues from a fresh, compelling viewpoint.
Motivate
emotional engagement drives audiences to actively respond,
and can lead to better medical decision-making.
A Multi-Tensional Scientific Story (MTSSTM)
will connect target audiences to your science.
A story with multiple Tension Points keeps audiences engaged from beginning to end. By “tension” we mean a psychological state of anxiety, anticipation, and/or excitement. Audiences naturally engage with each tension point which is resolved by providing simplified, easy-to-understand scientific and medical information that supports the big idea – what we call the Core Story Concept.
Clients
