Highly complex disease state or drug science often prevents HCP audiences from connecting.
We transform complex disease/drug science into tension-driven simplified scientific stories that…
A simplified tension-driven story unifies shared human experiences, nurturing connections and empathy. It inspires audiences by evoking emotions and sparking imagination, fostering understanding and engagement, igniting inspiration, driving action and behavior change.
A simplified and credible scientific story creates a context of human connections to the science and can be highly persuasive. The shared emotions, experiences, and relatable characters within stories can shift perspectives, enabling audiences to see issues from a fresh, compelling viewpoint.
emotional engagement drives audiences to actively respond,
and can lead to better medical decision-making.
A Multi-Tensional Scientific Story (MTSSTM)
will connect target audiences to your science.
A story with multiple Tension Points keeps audiences engaged from beginning to end. By “tension” we mean a psychological state of anxiety, anticipation, and/or excitement. Audiences naturally engage with each tension point which is resolved by providing simplified, easy-to-understand scientific and medical information that supports the big idea – what we call the Core Story Concept.