If you're a medical or science communication professional
Make your science
A powerful science STORY
creates strong human CONNECTIONS that...
Storytelling unifies shared human experiences, nurturing connections and empathy. It inspires audiences by evoking emotions and sparking imagination, fostering understanding and engagement and driving action.
Effective storytelling creates a context of human
connections to the science, even when it is complex, and can be highly persuasive. The shared emotions, experiences, and relatable characters within stories can shift perspectives, enabling audiences to see issues from a fresh, compelling viewpoint.
Proof that story connects
“Evolution shaped our brain to learn
Dr. Marco lacoboni
Professor of Biobehavioral Sciences
University of California, Los Angeles
Sources: 1. Dal Cin S, et al. Resistance and Persuasion. 2004;pp. 175-191; 2. Winterbottom A, et al. Soc Sci Med. 2008;67:2079-2088; 3. Hasson U and Frith CD. Phil Trans R Soc. 2016;371:20150366
Why story connects
Explore our videos, white paper, and podcasts to learn more about why story connects.
Why Storytelling Beats
the Dull Lecture
The Power of Story in Medical Communications
The Power of a
16-Page White Paper
The Art of Scientific Storytelling