WHY
STORY

MEDSTORY
SOLUTIONS

WHO
WE ARE

CONTACT

US

Welcome! 
We’re the world’s leading scientific storytelling company. If you’re a pharmaceutical, biotech, or device
communications executive looking to
optimize your communications strategy & tactics,
you’ve come to the right place. Let us put The Power of Story™ to work for you.

We believe that a powerful story

can help you overcome key
communication challenges

Do you agree with Guy?

 

— Guy Kawasaki

 

Apple evangelist

Best-selling author of 13 business books

Expert on innovation, social media, & entrepreneurship

The stakes are high.

Weak medical-scientific communications
fail to inspire and motivate your demanding
healthcare professional audiences.

 

Why is story so powerful?

Because human beings are biologically wired
to learn, communicate, and understand stories.

Dr. Marco Iacoboni

 

Professor of Biobehavioral Sciences

University of California, Los Angeles

The science of story.

Neuroscience research shows that storytelling activates specific brain areas,
especially comprehension centers.

In this 2010 Princeton University study, when the brains of a story teller and a story listener were scanned simultaneously using functional MRI, the same brain regions were activated in both individuals with preferential activation of comprehension centers.

This is called “neural coupling” and appears to be a unique brain effect of effective storytelling.

Storytelling
activates the brain.

In this 2014 study from the University of Maryland 18 healthy volunteers told and listened to stories during brain scanning. A key finding was that only during storytelling were specific language-related regions activated.

 

Storytelling appears to have unique and specific effects on the human brain.

Scientific storytelling
     has
powerful effects...

...that empower your team to
     achieve key
communication objectives.

We proudly own the the MEDSTORY trademark which is registered with the
US Trademark & Patent Office

Our unique & systematic approach

to scientific storytelling delivers the full Power of Story
for your pharmaceutical, biotech, or device.

 

What a

isn’t and is

It’s a common misconception that the mechanism of action tells a medical product’s story. It doesn’t. The MOA is certainly important, and may even be the “hero” of the story, but it is not the story itself.

A concise timeframe is critical.

A story that goes too long risks
losing audience attention & interest

Just the MOA

A lecture

A conventional presentation

A compelling, memorable and concise story

A verbal and visual narrative

That communicates the fascinating science

While tightly linking to the clinical impact

Our carefully crafted
MEDSTORYs always have the right structure

The big idea. The reason to believe.
In story terms, the Moral of the Story.

The take-home point that audiences will
care about and share with others.

and

the right flow

Dramatic tension is what makes a story a story.

When that tension is resolved, audiences feel
satisfaction—even pleasure and joy—which produces
greater understanding, appreciation, and excitement.

We create a customized, unique

Flow Map

Our

Methodology

A Systematic Validated 6-Phase Process

Deep
Dive

One-on-One

Interviews

Core Story

Concept

Lexicon
& Terms

Visuals
& Metaphors

The 7 elements of a

The MEDSTORY SOURCEBOOK

is your go-to resource for multiple audiences

Internal

Corporate Communications

Medical Affairs

Investor Relations

Patient Advocacy/Relations

Commercialization

Sales Training

Access/Policy

External

External Thought Leaders

Healthcare Professionals

Investors

Media

General Public

Government

Payers

The MEDSTORY SOURCEBOOK

is your go-to resource for multiple deliverables

Animation

Advertorial

Booth Panel

Interactive

Brochure

White Paper

Most MOA videos do not tell a compelling story – a MEDSTORY animation does

Click on any one of the thumbnails to view a sample.

We create story-based MEDSTORY animations
that maximize understanding & generate excitement

For a deeper understanding of the Power of Story,
we invite you to download our whitepaper
"A Special Report: The Power of Story in Medical Communications"
by Dr. Edward Perper.

Who We Are: Leadership

Edward Perper, MD

 

Chief Executive Officer
Chief Medical Director

Dr. Ed Perper is co-founder of Science Branding Communications and has been involved in the digital medical education field for over 20 years. Ed graduated from Harvard Medical School in 1984 and trained in cardiovascular medicine at Stanford University Medical Center. He practiced clinical cardiology for 14 years. He founded his first medical communications company, Multimedia in Medicine, in 1998. In 2002, he retired from clinical medicine and founded AnimationMD, a company specializing in mechanism of action 3D animations for pharmaceutical and medical device companies. Dr. Perper is passionate about creating compelling and visually dynamic medical education programs using digital media, especially animation, animated PowerPoint presentations, and interactive case studies.

Bernie Coccia

 

President

Bernie Coccia is President and Partner of SBC. Bernie has held executive positions within leading global advertising agencies within the pharmaceutical industry including Draftfcb Healthcare and The CDM Group. Bernie also has experience working within medical publishing, contract sales organizations and multi-channel marketing firms. Bernie has helped launch over 15 brands spanning over 25 years in the industry and has therapeutic category experience in oncology, CNS, respiratory, anti-infective, anti-fungal, virology, pain, wound management and women’s health. Bernie is a graduate of the Carroll School of Management at Boston College with a BS degree in Marketing. When not spending time with his wife Nancy and his three teenage children, Bernie enjoys golf, soccer, and playing guitar.

Our Client Experience

Therapeutic areas that we are involved in:

We have created MEDSTORY programs across a spectrum of fields of medicine:

Oncology

Dermatology

Neurology

Opthalmology

Cardiology

Virology

Immunology

Rheumatology

Contact Us

We’d love to hear from you!